Friday, August 12, 2011

Small Business Marketing

Are you a Small Business?

Do you have specific needs for Mass Mailers, Ad Campaigns or New  Business Cards that will grab the attention of your Clients and Target Audience?

Below are Tips and Ideas to ensure success in your Business through your Marketing and Ad Campaigns!


Marketing and Ad Campaigns are critical for retail business development and lead generation. Your direct mail flyer, Business Cards and/or postcard designs must be unique and eye-catching in order to stand out from the abundance of mail in your potential customer's mailbox. This can be accomplished by ensuring that the mailer is well-designed, and written with effective and engaging copy.


Be Different -- Stand Out

1.Bold, Simple Headlines: This is the first point of contact in which your mailer has the opportunity to capture the potential customer's attention. For best results, try to use action words, state the message clearly and offer an incentive if applicable.
2.Use Unique Formats: These include, but are not limited to, paper items, calendars, post-it-notes, or notepads that contain your company's contact information and branded logo.

3. Offer an Incentive: Offer something that your potential customers can use or that provides a convenience to them.

4. Remember KISS (Keep It Super Simple)
Customers want direct and simple messages when interested in a product or service. Design your mailer to be short, concise, and eye-catching. Utilizing simple, attractive color combinations assure that your mail will stand out among the clutter. The real idea is to show a provocative and engaging message that your potential customers can relate to. Also, be sure to include any and all contact information regarding the product and/or service you are offering.



Here are two of our most recent sample works...

This was Designed for a Mass Mailing Ad Campaign

This is the Front Side of an Ad Campaign Mailer and Business Card Template

This is the Reverse Side of the Card
Contact us for your Small Business Design Needs. We specialize in Business Cards, Mailers, Address Labels, Flyers and Catalogue/Booklet Designs.

Digital Age Designs
949-510-56-5562
Servicing: LA, Orange County and Riverside Areas

Thursday, August 4, 2011

August 2011 Monthly Newsletter



How do you get more for your vacation dollars or stretch your sports team fees? In this issue of Club Connections you’ll find ideas to help bring added value to your travel investment by keeping the memories alive for years to come. We’ll also show you ways to make your son or daughter’s sports team life more meaningful and memorable. And check out our suggestions for 12 x 12, flip and swatch books. With your Club HM membership, they're wonderful and affordable gifts–and you save an additional 10% on them this month!

And if you’re thinking of making a little money once the kids are back in school, contact me about joining my Heritage Makers team. I’d love to show you how this meaningful and rewarding business opportunity could save you and your friends lots of money on gifts and greetings during the upcoming holidays.
 










Upcoming Themes and Specials:
Save 10% when you publish

August: Summer Vacation
12x12 Storybooks & Flip/Swatch Books

September: Cookbooks
6x9 & 8.5x11 Wire-bound Books

October: Calendar Craze
11x16 & 8.5x11 Calendars

November: Holiday Cards
Cards and Invitations (save 20%)