Digital Age Photography and Designs: Small Business Marketing

Are you a Small Business?

Do you have specific needs for Mass Mailers, Ad Campaigns or New Business Cards that will grab the attention of your Clients and Target Audience?

Below are Tips and Ideas to ensure success in your Business through your Marketing and Ad Campaigns!

Marketing and Ad Campaigns are critical for retail business development and lead generation. Your direct mail flyer, Business Cards and/or postcard designs must be unique and eye-catching in order to stand out from the abundance of mail in your potential customer's mailbox. This can be accomplished by ensuring that the mailer is well-designed, and written with effective and engaging copy.

Be Different -- Stand Out

1.Bold, Simple Headlines: This is the first point of contact in which your mailer has the opportunity to capture the potential customer's attention. For best results, try to use action words, state the message clearly and offer an incentive if applicable.
2.Use Unique Formats: These include, but are not limited to, paper items, calendars, post-it-notes, or notepads that contain your company's contact information and branded logo.

3. Offer an Incentive: Offer something that your potential customers can use or that provides a convenience to them.

4. Remember KISS (Keep It Super Simple)
Customers want direct and simple messages when interested in a product or service. Design your mailer to be short, concise, and eye-catching. Utilizing simple, attractive color combinations assure that your mail will stand out among the clutter. The real idea is to show a provocative and engaging message that your potential customers can relate to. Also, be sure to include any and all contact information regarding the product and/or service you are offering.

Here are two of our most recent sample works...